We already know how packaging design can boost sales and give you an opportunity to showcase your model and core values. But there are such a lot of considerations and components to consider when discussing packaging. One necessary decision going through businesses at this time is whether or not or to not flip to compostable packaging.
More than ever, customers are seeking sustainable packaging options. Actually, such issues can vastly impact their buying decisions. We see that more than half of customers are willing to pay more to avoid packaging that's harmful to the environment. Conscious clients in the present day are prompting corporations to develop earth-friendly packaging that isn’t destined for the landfill. But what are the real benefits of compostable packaging? Before we go on to discover the various reasons to show to this greener form of packaging, we first have to cover the definition of compostable packaging and what distinguishes it from biodegradable packaging.
What Is Compostable Packaging?
Compostable packaging is made from plant-based mostly, recycled materials. This means packaging can break down and be disposed of in a way that's far kinder to the atmosphere than plastic. When disposed of in the proper environmental conditions, compostable packaging can return to the earth as soil within a hundred and eighty days of disposal. Compostable packaging requires less carbon to produce, provides the earth with nutrients and significantly reduces the quantity of waste despatched to landfill. Any enterprise involved with climate change and their carbon footprint has heard of and explored the value of compostable packaging for his or her business.
Based on one supply, to be labelled as "compostable", packaging should meet the following criteria:
Biodegradability — ninety% of the packaging must break down into carbon dioxide, water and minerals within six months
Disintegration — ninety% of packaging material should degrade into pieces smaller than millimetres within 12 weeks
The packaging material can’t have any negative effects on the composting process
The packaging materials can’t have a high heavy metal focus
Examples of Compostable Packaging Materials
Some examples of compostable packaging materials include:
PLA (Polylactic acid) or "corn plastic" — a plant-primarily based, plastic-like material derived from renewable resources akin to sugarcane
CPLA (Crystallised Poly Lactic Acid)
Difference between Compostable Packaging and Biodegradable Packaging
While compostable packaging is just like biodegradable packaging, there are some notable differences. They aren't interchangeable terms.
One such difference is that with compostable packaging, you may make sure that the supplies used don't produce any toxins once they deteriorate. It’s additionally worth noting that to be labelled "compostable", there's a definite time frame whereby the packaging will break down into the earth. Biodegradable products, on the other hand, don’t have a set time frame.
To place things merely, biodegradable products are capable of decomposing by micro organism or different organisms, while compostable products can be used as compost when they decay. It’s additionally value noting that while biodegradable items can break down within the surroundings, this doesn’t essentially imply it’s good for the planet. While plastic bags can biodegrade into 1000's of tiny items in a sure time frame, they are still dangerous to the environment, unlike compostable supplies, which are made of natural matter and are subsequently helpful to the environment.
There Are Social Benefits to Compostable Packaging
Producers in the present day can’t afford to disregard green packaging. Clients are looking for sustainable packaging options. They are looking to put money into manufacturers with a conscience, and with values. The surroundings matters to today’s consumer, particularly for those who’re looking to appeal to millennials and Generation Z, who're particularly concerned with the environment.
When what you are promoting decides to use compostable packaging, you demonstrate a social commitment to improving the negative effect packaging can have on the environment, while positioning your self as a champion of sustainability.
There Are Monetary Benefits to Compostable Packaging
When clients engage with a brand and believe in its mission and function, they are more likely to grow to be repeat customers. This loyalty is vastly necessary to any business. Once you use compostable packaging, your customers imagine that you just’re not just another soulless corporate entity. You are playing an active function when it comes to the setting and you are showing an curiosity in what really matters.